One of the greatest strengths of illustration is its ability to take something incredibly complicated and show it to you in a way that is simultaneously accurate and understandable; this is especially true with technical illustration, also called technical drawing. With this style, it becomes easy to not only faithfully show the important details, but to emphasize and communicate them.
Line art is your least expensive option when considering illustration. Line drawings are well-suited for both marketing and technical documentation such as training and product support materials. If you are looking for images that show your subject in a clean, clear manner or have budgetary or printing restrictions, line art may be your best choice.
In business, one of the biggest challenges is how to clearly communicate our ideas, services and processes to people with different backgrounds and cultures. Infographics are an excellent solution. With infographics you are able to catch the attention of your targeted audiences, and easily communicate your message visually.
Editorial illustration is all about expression and tone. It is less concerned with showing how something works mechanically, and instead focuses on the attitude with which its subject is portrayed. These types of illustrations jump off the page, grab your attention, and leave you thinking about them.
Product manuals don’t have to be boring, cookie cutter or hard to understand. They can be fun, informative, memorable experiences that your customer will appreciate. That’s what we strive to accomplish with every manual we develop.
People, including your customers, associates, and teammates, are the most valuable part of any business. When it comes to training, don’t take shortcuts with cookie cutter templates and boring training manuals.
65% of the population are visual learners, making wordless instructions powerful tools for education. Not only do they help visual learners grasp complex concepts, wordless manuals increase comprehension.
Do you want to bring your story to life? Animation is a great way to do it. From a marketing perspective, videos help to improve conversion and SEO. Animated videos provide a means to differentiate your content from your competitors.